Commercial / Brand
With over a decade of experience in media production, I create compelling, authentic, and cinematic content that helps brands tell their stories with impact and clarity.
Live Events
I produced and edited these videos along with others on-site at Amazon’s Seller conference in Seattle, Washington.
Project
Amazon Accelerate Event videos
Year
2023
Social Media
Along with my co-editor, I have spear-headed my team’s social media lo-fi video strategy and content creation. The goal was to test more authentic, on-trend lo-fi video to better relate to our customer and build good sentiment.
The campaign proved successful, passing engagement rate benchmarks and the we later localized the content for international channels.
Project
@SellOnAmazon Lo-Fi Campaign
Year
2024-2025
A/B testing
All videos performed well and passed benchmarks however the test provided the key learning that our audience on social media responded best to the BTS style editing in option 2.
This project was a paid social campaign where we filmed for a day with a customer for a testimonial video. We did not have enough content to fill three videos, so instead I used the same material and edited it three different ways so we could test how customers responded to different messaging.
Project
Customer Testimonial Paid Social Campaign
Year
2024